Customer Story · Commercial finance broker
Hub Funding Solutions
Stuck applications dropped from 60–70% to 10%
Hub Funding Solutions used to chase half-finished applications blind. With Kaaj's dynamic application and real-time visibility, the team sees exactly where every borrower stops — and pre-qualifies in five minutes instead of hours.
Kalah Sprabeary on taking stuck applications from 60–70% down to 10%.
70% → 10%
of applications stuck, before vs. after Kaaj
Kalah Sprabeary
CEO, Hub Funding Solutions
60–70%
of applications used to stall — now around 10%
5 min
to a pre-qualified, submission-ready profile — was 2+ hours or overnight
90 min
from a Friday 5:15pm vendor call to approval in hand
Month 1
when the ROI showed up
“It has highly exceeded my expectations to push my business forward. The insight is worth it, the speed is worth it — the ROI hits from month one.”
— Kalah Sprabeary, CEO, Hub Funding Solutions
The Challenge
Borrowers went quiet, and nobody knew where
Hub Funding Solutions runs a document-heavy book — equipment, working capital, payroll, AR, and project finance, for everyone from small businesses to publicly traded companies. Its single biggest problem wasn't any of that. It was applications that started and died.
Sixty to seventy percent of applications stalled, and the team had no visibility into where or why. The only play was to call and push: are you done? Are you done? Borrowers who hit a confusing question simply quit, and Hub lost deals it never got the chance to work.
“People would start an application and it would die. We were blind to what was going on. We just had to say 'are you done?' — not 'I see you're stuck here, let's get that information and move on.'”
The Solution
One dynamic application that reads the customer
Kaaj replaced Hub's patchwork of application and document-collection tools with a single application that adapts to who's filling it out — entity type, time in business, and which of Hub's products they need. A large project deal gets asked for project-level documentation; a simple equipment deal isn't burdened with it.
The moment a borrower enters even a name and email, they're visible in the system. If they stop, the team sees the exact step — and the outreach call changes from 'you need to finish' to 'I saw this question hung you up; here's how we get past it.'
Credit runs automatically on completed applications, so by the time anyone at Hub picks up the file, it's a pre-qualifiable profile rather than a stack of PDFs.
“We become the helper, not the pusher. They'll generally pick it back up and finish — or we can disqualify quickly and move on.”
The Results
Five-minute pre-quals and a vendor channel that finally works
Pre-underwriting that took two hours — or sat overnight — now takes five minutes. That speed unlocked an entire line of business: vendor relationships Hub previously couldn't service for lack of a system.
Kalah's favorite proof point happened on a Friday at 5:15pm. A vehicle vendor in Houston called asking if she could finance a unit for a client sitting in front of him. She sent the link; the customer completed and signed on the spot; Kaaj pre-qualified the deal in five minutes; and Kalah used the two extra hours of West Coast business time to bring back an approval — complete application to approval in 90 minutes.
The ROI stacks up across money (credit pulls are included), time (more deals through the same team), and resilience — if her processor is out, Kalah can process a file herself. Her philosophy on the efficiency: it's for making the team and customer experience better, not for cutting people.
“Complete app, submission, and approval in my hand in an hour and a half on a Friday. I wasn't able to do that before.”
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