Legal
Cookie Policy
Last updated: Oct 19, 2026
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences (such as your cookie choices) and help the operator understand how the site is used. We also use similar technologies such as local storage and pixels; we refer to all of these as “cookies” here.
2. How we use cookies
Kaaj keeps cookies to a minimum. We use cookies that are strictly necessary for the site to function, and — only with your consent — analytics cookies that help us understand how visitors use the site, and marketing cookies that help us measure our LinkedIn advertising and show our ads to people who have visited the site.
3. Strictly necessary cookies
These are required for core functionality, including remembering your cookie choice. They are always active and cannot be switched off.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| kaaj_cookie_consent | Kaaj (first party) | Stores your cookie choices so we don't ask again on every visit. | 1 year |
4. Analytics cookies
We use Google Analytics to measure traffic and understand usage patterns in aggregate. These cookies are off by default and are only set after you allow analytics in the consent banner or preferences panel. If you decline, Google Analytics is not loaded.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors to measure site usage. | 2 years |
| _ga_<container-id> | Google Analytics | Persists session state for analytics measurement. | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors over a short window. | 24 hours |
5. Marketing cookies
We use the LinkedIn Insight Tag to measure the performance of our LinkedIn ads and to build audiences of past site visitors so we can show them relevant Kaaj ads on LinkedIn. LinkedIn may link these visits to your LinkedIn account. These cookies are off by default and are only set after you allow marketing in the consent banner or preferences panel. If you decline, the Insight Tag is not loaded. You can also control ads in your LinkedIn advertising settings.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| li_sugr | Browser identifier used to match site visits to LinkedIn members for ad measurement. | 3 months | |
| bcookie | Browser identifier used by LinkedIn's ad services. | 1 year | |
| lidc | Routes requests to the right LinkedIn data center. | 24 hours | |
| UserMatchHistory | Syncs LinkedIn ad IDs for retargeting audiences. | 30 days | |
| AnalyticsSyncHistory | Records when the browser last synced with LinkedIn's ad measurement. | 30 days | |
| li_fat_id | Attributes visits and conversions to LinkedIn ad clicks. | 30 days |
6. Managing your preferences
You can change your choices at any time using the panel, also linked in the footer of every page. Most browsers let you block or delete cookies in their settings as well; note that blocking necessary cookies may affect how the site works.
7. Changes to this policy
We may update this Cookie Policy from time to time. When we make material changes, we will refresh the date above and, where appropriate, ask for your consent again.
8. More information
For how we handle personal information generally, see our Privacy Policy. Questions about cookies? Contact us at privacy@kaaj.ai.